Thursday, May 8, 2008

Here we go now, here we go now

I just ate one of those wrapped pound cakes, made by some local bakery--bakery being a large, clanky machine in a warehouse somewhere in the warehouse district, spitting out product like orange seeds.

What an interesting way to sell an item. It poses as fresh product even though it is loaded with preservatives. The gossamer wrapper is the kind you would find on a pack of cigarettes. Or maybe, the plastic that showcases the addressee on a windowed envelope. Transparent packaging evokes the illusion of freshness and just-baked goodness. No expiration date, adding another layer of ambiguity regarding its edibility based on freshness.

I was hungry. I should have known better, but it was gut-wrenchingly cheap.

Texture and taste make the experience and both are absent in this cake. It also smells funny, something I discovered almost halfway through the cake. I need to learn to resist buying deceptively fresh items from bodegas. Stick to Cheez Doodles.

Friday, May 2, 2008

Pepsi Points Memo

You feel too embarrassed to redeem this mountain of orange and yellow, "BUY PEPSI 20oz GET 1 FREE" bottle caps. You consider, Maybe this is hurting the margins that these stores depend on. Poor souls. You decide to redeem them at a Rite Aid or some establishment with deeper pockets than your proximal bodega. That is right: stick it to them. Corporate skulduggery put to good use.

I love cola.