I feel like everything I read is awesome shit.
The Sitcom Digresses
These marketing dudes have got it covered. They pull out their ideas on how they would market overalls or give Katie Couric the relevance she needs. They're adapting to meet the new way consumers think and interact with media. Being crass here, but it's a huge mindfuck, of course. You're giving consumers a chance to invest a brief amount of time and effort in order to have them have a more memorable experience with a brand. When you feel an emotion or try to "send that out to all my friends" that little personal investment claims its place inside your life. Fucking brilliant. The quirky and weird style and humor that ads seem to tend toward nowadays are perfect for grabbing your attention. Confusion and intrigue is a powerful moment of weakness. Something to discuss with friends or inside yourself. What did that ad signify?
Multiscreen Mad Men
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